Who I am & how it all started 👋 Welcome to Black Ursus! I’m Daniel, the founder behind this label from the heart of Vienna 📍. The idea for Black Ursus didn’t come from a blueprint but from pure frustration: I simply couldn’t find cool gym shirts and streetwear pieces that matched my vision – especially not in all sizes 😤.
True streetwear often stops at XL or XXL. But those who train hard or are naturally broader don’t want to settle for boring standard shirts. That’s what I wanted to change. That’s why I founded Black Ursus. 🚀
Style for every weight class – Up to 5XL 💪 Every body type deserves high-end aesthetics. From day one, it was extremely important to me that this label is inclusive. Whether you’re just starting out, massively built, or simply love the oversized look: here you’ll find fresh designs and uncompromising quality in sizes up to 5XL 📏. No more excuses during training, no more compromises on style. 💯
The idea behind the bear 🐻 The name “Black Ursus” is no coincidence. The bear stands for raw power, unyielding will, and a strong presence. That’s exactly the vibe of the brand. Whether you’re pushing your limits on the deadlift in the gym 🏋️♂️ or cruising through the city with your crew 🏙️ – these pieces are made to highlight your lifestyle.
Quality meets responsibility 🌱 In a time of fast fashion and overcrowded warehouses, I consciously take a different path. Black Ursus stands for sustainable exclusivity. That’s why your garment is only printed when you order it (print-on-demand).
-
No overproduction ♻️: We conserve resources and avoid textile waste.
-
Fresh quality ✨: Your hoodie or shirt doesn’t sit for months in a dusty warehouse.
-
Your unique piece 🎯: Every item leaving my house is made especially for you.
Become part of the crew – Your ideas shape the brand 🤝 Black Ursus is more than just a shop – it’s a community of doers, athletes, and people who follow their own path. And because we build this brand together, your input is extremely important to me:
Got a great idea for a new design? 💡 Missing a specific piece in the shop or have wishes and suggestions for improvement? Bring it on! Just send me an email directly at support@blackursus.at ✉️ or use the contact form here on the shop page. Your feedback helps decide what drops next. 🔥
Wear the bear with pride and show the world what you’re made of.
Stay strong, stay wild. 🖤 Your Daniel from Black Ursus
